Use This Letter to Get Approval to Attend the LMA National Conference

The LMA national confererence is coming up on March 10-12 in Denver.  However, some marketers are having trouble getting approval to go because of the poor economy and cost-cutting at their firms.

It's not cheap.  Registration for a regular member is $995, and non-members pay $1445.  Rooms at the Hyatt Regency are going for $209 to $249.  This makes law firm CFOs choke, because they understand nothing about law firm marketing.

To the rescue, the LMA has created "A Customizable Letter To Your Manager" that marketers can customize and use in support of their attendance. See page 8 of the document at  Here's an excerpt:

I appreciate that my attendance will represent a considerable investment in terms of time and money so you’ll also find a breakdown of expected costs and my plan for keeping the expense to an absolute minimum. You’ll also read my plan for providing you and the team with a full post-conference report to ensure we get maximum value from the investment.

The LMA Annual Conference is a one-of-a-kind opportunity for the entire legal marketing community to learn from the leading practitioners in the sector. The event is in its 24th year and regularly attracts more than 1,000 attendees from firms just like ours.


This year’s event is especially important because in such changing economic times, we need to learn how to best respond.

This is persuasive stuff!  If you get to go, I hope to see you there. I already got the OK from my boss, my wife/CFO who guards the family grocery money.  But then, she used to me a marketing director herself, so it was an easy pitch.

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