Blogging Picks Up for Law Firm Marketing

From TechCrunch by Erick Schonfeld on November 24, 2009

Only a year ago, the conventional wisdom was that blogs were dead and microblogging would soon replace them. Twitter was supposed to kill blogs because it’s so much simpler to publish one sentence fragment at a time rather than whole thoughts bunched together into what is known in the trade as “paragraphs.”

Today, blogs are doing fine, while Twitter is struggling with flattening growth, at least to its Website (clients like Seesmic and TweetDeck have seen no slowdown). The weakness Twitter has been experiencing in the U.S. since last summer is now finally hitting its worldwide visitor growth as well.

In October, comScore estimates that Twitter had 58.3 million unique visitors worldwide, down from 58.4 million in September. Meanwhile, gained 10 million unique visitors to end the month at 151.8 million—this is after going pretty much nowhere since March, 2009.

Of course, I am using as a proxy for all blogging here (I could have just as easily used Blogger, which is actually bigger with 291.7 million visitors worldwide. And Blogger saw a similar holding pattern since March, with a huge sudden jump of 18.2 million visitors in October.

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Spinal Injury Lawyer - December 27, 2009 8:40 AM

An interesting article -- I can't say I'm surprised. Surely the web is all about information. A good blog, as well as containing opinion, will have plenty of informative content. In contrast, twitters, by their very nature, have limited space for information. Whilst the blog is here to stay , I do wonder whether in hindsight, twitter will begin to look like a bit of a fad

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