Posted on August 23, 2010 by Larry Bodine

Top 10 Website SEO Mistakes Law Firms Make

Jeff Lantz, law firm marketing, If your firm website is not on the first page of Google search results, it could simply be a lack of special HTML tags, inconsistent page content, broken links and lack of a Google site map, according to search engine expert Jeff Lantz.

"The web pages of most law firms fail to take advantage of any search engine optimization techniques, and, as a result, their web pages will not rank highly in the search engine results for the legal practice areas that the firm is promoting on these same pages. Additionally, search engines often fail to fully index law firm websites because of their design issues or architectural issues," Jeff says in an article on the LawMarketing Portal.

Here are the top 10 website SEO mistakes that law firms make:

  1. No Search Engine Metatags, or Metatags of Very Low Value.
  2. Inconsistent and Confusing Page Content.
  3. Broken Links.
  4. No Google Site Map.
  5. Not Submitting Website to Google and Other Search Engines.
  6. Spam Metatags.
  7. Placing Too Much Page Content in Images.
  8. Flash Generally.
  9. Overemphasis on Keyword Metatags.
  10. Not Understanding the Importance of Search Engine Optimization.

To read all the details, visit http://bit.ly/9znIHU

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Killer Shark Marketing - August 27, 2010 5:07 PM

Well stated. Of these 10, I would like to add one more that I see all too often. Law Firms, regardless of their niche, start buying every domain under the sun with hopes of having 100 websites!! You and I both know this is a deadly spiral.....

One thing I can add that I do see happen and it seems pretty effective: Lawyers are buying up their primary keyword with the word BLOG after it. Then they pay a firm to auto-populate the content on a regular basis.

Thanks for taking the time to post your 10 mistakes blog. You're a good writer and very easy to understand! Thanks again, Jeff Hopeck.

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