Announcing The Sixth Annual MLF 50

Marketing the law firm, business developmentThis year the prestigious Marketing The Law Firm 50 will focus on business development.  You have until September 24 to get your submission in.

"I would have to say that in looking at the landscape of what law firms are thinking about, it seems that everything circles around the bottom line — and that would be defined as business development and the retention and expansion of existing client work. For business development to succeed, a sound marketing strategy is essential. With that backdrop, this year’s MLF 50 will be all about the intersection of marketing and business development with most of the emphasis placed on the strategies firms are using to keep their clients and expand their businesses," said Elizabeth Anne “Betiayn” Tursi, Editor-in-Chief, Marketing The Law  Firm.

Last year, the MLF 50 consisted of submissions and research into most of the AmLaw 100, Second Hundred firms and several firms that did not appear on either of those rankings. In keeping with past practice, firms of 100 attorneys or more are eligible to submit essays.

Law firms of 100 attorneys or more are eligible to enter. Each firm will be required to submit an essay of 2,000 words. The following categories will be used to evaluate each firm:

  • Marketing/Business Development Strategy
  • Business Development Staffing
  • Results
  • Commitment
  • Advertising and Visual Communications
  • Technology
  • Client Service Programs
  • Outreach

To see the entire list of criteria, click here.

Again, the deadline for submissions is Friday, September 24, 2010. Essays must be sent as a Word document via e-mail to Elizabeth Anne “Betiayn” Tursi, Editor-in-Chief, at Any firm wishing to send accompanying collateral materials must make a request directly to me via e-mail. The Top 50 Law Firms in the Areas of Marketing and Business Development will be announced in the November issue of Marketing The Law Firm.

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