Intelligent Video Solutions and Citrin Cooperman Create First Mobile Tag Advertising Campaign

Intelligent Video Solutions and Citrin Cooperman Print Push-to-Video Advertisements, a First for Professional Services Firms

Intelligent Video Solutions ("IVS"), a company that produces videos and consults on visual solutions to help businesses market their services and people, announced a first of its kind campaign developed with accounting firm, Citrin Cooperman (CC), to help with their re-branding efforts.

Citrin Cooperman employed IVS to create a corporate video that would help introduce their new brand and reflect CC’s client service philosophy. The accounting firm decided to take the “re-brand” strategy one step further and uniquely market this video through advertising. The result is a series of print advertisements featuring mobile tags. When the unique barcode is scanned by an iPhone or Android, it will launch CC’s new corporate video developed by Intelligent Video Solutions. The video has received great traffic in its first week on the web.

Citrin Cooperman initiated a re-branding effort for the first time in 30 years to better reflect the innovative and creative firm culture. In order to do this, they retained IVS to develop a video that would show the results of their client surveys, the philosophy of the firm, and the perspectives of their employees. The video itself is unique within the professional services industry and this mobile tag tool is just one more way that CC shows that they are forward-thinking and creative, especially in the accounting world, to the entrepreneurs they work with.

“The idea of re-branding and communicating through video is and always has been incredibly powerful,” says Linda Orton, CEO of Intelligent Video Solutions. “However, by incorporating mobile tags in advertisements, readers are pushed to watch the videos through their phones or computers. Videos can be a stronger tool than a print ad alone and as such, you are increasing the value of both your print campaign and your corporate videos by creating a bridge between the two mediums. It’s also a great way to drive traffic to your videos. It’s very exciting to be the first to do this within the professional services sector.”

Lastly, the use of video in CC’s re-branding efforts enabled their managing partner and co-founder, Joel Cooperman, to communicate his passion more effectively than through a traditional text page. Potential clients can see and hear the passion and excitement about their client research and the work they do.

About Intelligent Video Solutions. Founded in 2009, as a division of the nationally known Intelligent Marketing Solutions, Inc., Intelligent Video Solutions creates cutting-edge videos and provides visual strategy consulting. They help firms and companies uniquely market themselves, and create powerful recruitment campaigns. From idea to finished piece, IVS' approach is to produce videos that are dynamic, entertaining and accurately reflect their clients’ business goals. Video is the most powerful marketing and branding tool to emerge in decades and IVS allows companies to maximize this tool.For more information visit Intelligent Video Solutions

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Samantha Collier - November 8, 2010 8:27 AM

Very interesting topic Larry. This would be great for lawyers who inspire during face-to-face meetings. Very cool!

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