Bad Law Firm Marketing: Corporate Counsel Name 14 Arrogant Firms

From Law360:

They are inflexible on rates, refuse to discuss alternative fees and delegate high priority communications to associates: they are the law firms considered most arrogant by corporate counsel. And 14 firms have won the designation this year for the first time, according to a new survey by The BTI Consulting Group Inc.:

  • Arent FoxArrogant woman, bad law firm marketing
  • Bartlit Beck
  • Cleary Gottlieb
  • Fenwick & West
  • Ice Miller
  • Jackson Kelly
  • McKool Smith
  • Perkins Coie
  • Simpson Thacher
  • Steptoe & Johnson LLP
  • Weil Gotshal
  • White & Case
  • Williams & Connolly
  • Wilson Sonsini

Firms that made the list for the second year running include Baker & McKenzie, Kirkland & Ellis, Jones Day and Cravath Swaine.

The firms that dropped off the list this year were Latham & Watkins, Anderson Kill, Davies Ward, DLA Piper, Dykema Gossett, Finnegan Henderson, Foley & Lardner, Fulbright & Jaworski, Gibson Dunn, Greenberg Traurig, Hogan Hartson, Honigman Miller, Hunton & Williams, Jenner & Block, K&L Gates, Kaye Scholer, Linklaters, Littler Mendelson, Mayer Brown, McCarthy Tetrault, Milbank Tweed, Morgan Lewis, Ogilvy Renault, Orrick, Patton Boggs, Paul Hastings, Quinn Emanuel, Shearman Sterling, Sheppard Mullin, Sidley Austin, Slaughter and May, Thompson Hine, Wachtell Lipton, Wiggins Childs, Wilson Elser and Winston & Strawn.

The report noted that some aspects of superior client service can be perceived as arrogance by a number of in-house attorneys. For example, some firms made the most arrogant list for being overly direct with communications that want their advice sugar coated.

Other behaviors perceived as arrogant include:

  • Having little experience on the other side of a matter
  • Excluding general counsel in client communications
  • Not including junior members of a company's in-house legal team.

The most arrogant list was built on the responses of nearly 300 corporate counsel at Fortune 1000 companies

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Jayme Soulati - December 6, 2010 12:55 PM

Thanks for always putting out comprehensive info, Larry. This list is interesting, but I'd like to know who's the judge of "arrogance?" How is that defined from one lawyer to the next?

Someone's nose out of joint by a peer and that's considered arrogance?

But, it certainly makes for a good headline and blog fodder, doesn't it.

Crystal L. Cox - December 6, 2010 8:54 PM

I Say Proskauer Rose Law Firm is Number One and Foley and Lardner Law Firm Number 2. Time for accountability and transparency with ALL Law Firms.

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