HubSpot Research Shows That Blogs are Great Marketing Investments

I just sat in on a HubSpot webinar, “2011 Report - The State of Inbound Marketing.” They surveyed 644 respondents in a wide range of industries and company sizes, and compared 2011 responses to 2009 and 2010 surveys.

blogs rated critical to business, LawMarketing blogHubSpot found that Blogs are still great marketing investments. Every post you publish is a long-term asset and is helping build brand and awareness. Blogs and social media really do generate clients.  The more often you blog, the more likely you are to acquire clients. There is a big drop-off in client acquisition if blog monthly or less often.

Social media are also important in client acquisition.  For professional services firms – LinkedIn was the most effective channel, followed by blogging, then Facebook and Twitter rounding out the bottom.  Law firms seeking consumer clients had success with Facebook and their firm blog.

Marketing money-wasters included trade shows, pay per click, direct mail and telemarketing, which had the highest cost per lead.  Large firms are spending the most money in these areas, mainly because “it’s always been done this way.” And as we all know, yellow page advertising is a waste of money. Many businesses have discontinued their YP ad and seen zero decrease in leads.

blogs generate real customers, lawmarketing blogIf you’re not blogging, you’re in the minority: 65% of businesses have a blog. 27% of respondents said the company blog was “critical” to business – the highest percentage ever. To a lesser degree, Linkedin, YouTube and Facebook and twitter were found “critical.” Flickr, Digg, StumbleUpon and MySpace were considered “not useful.”

HubSpot has 4,000 customers that use their software to execute on their inbound marketing. A copy of the slides is online.

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Ron Ratliff - March 14, 2011 8:49 AM


Thank you for posting this. As a CPA - I struggled a bit to come to grips with "inbound marketing" for a professional service firm.

With a great deal of tutoring by the folks at HubSpot, I'm now a believer and try my best to blog regularly. HubSpot's "on-boarding" process and ongoing "ContentCamp" webinars are well worth the time and money spent to participate.

As I try to explain to my peers - not only are tomorrow's clients using social media but tomorrow's employees are there too. If you're not participating your pipeline for both will soon go dry.


ARIFF - March 16, 2011 12:02 AM

The article which is written here is true. todays time i have experienced that any business you do whether it is online or offline, you have to rely on social media. if you don't use, 60% client you will lose. This is my experience. for online business, blogging is a most have component to increase your profit.

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