What's Hot and What's Not in Business Development

To see the full text of what's hot and what's not in business development please see here. I thank marketer Bob Denney for use of the title, based on his excellent "“What’s Hot and What’s Not”" communiques. Here are the highlights:


  • LinkedIn
  • Internet marketing to generate leads.
  • Video marketing.
  • QR codes.
  • Winning legal business from medium size companies.
  • Put a Twitter “Follow” button on your blog, website or email signature.
  • Mobile marketing – or the M-Dot Revolution.
  • Free CLE. 
  • Lawyers using webinars as a lead generation tool.

Not hot.

  • Yellow Pages.
  • Using money to motivate lawyers to market. 
  • Bankruptcy.
  • 50 separate sets of state lawyer regulations.
  • Lone wolves.
  • Women Lawyers Having Lower Billing Rates than Men.
  • Stupid SEO mistakes. 
  • Marketing online at the wrong time of day. 
  • Zombie marketing. 

To read the list in detail please see here.

Trackbacks (0) Links to blogs that reference this article Trackback URL
Comments (0) Read through and enter the discussion with the form at the end