What's Hot and What's Not in Business Development
To see the full text of what's hot and what's not in business development please see here. I thank marketer Bob Denney for use of the title, based on his excellent "“What’s Hot and What’s Not”" communiques. Here are the highlights:
HOT.
- Internet marketing to generate leads.
- Video marketing.
- QR codes.
- Winning legal business from medium size companies.
- Put a Twitter “Follow” button on your blog, website or email signature.
- Mobile marketing – or the M-Dot Revolution.
- Free CLE.
- Lawyers using webinars as a lead generation tool.
Not hot.
- Yellow Pages.
- Using money to motivate lawyers to market.
- Bankruptcy.
- 50 separate sets of state lawyer regulations.
- Lone wolves.
- Women Lawyers Having Lower Billing Rates than Men.
- Stupid SEO mistakes.
- Marketing online at the wrong time of day.
- Zombie marketing.
To read the list in detail please see here.
