New Data: Law Firms Must Create Mobile-Friendly Websites
Half of smartphone owners say "It's My Life!" A majority of smartphone users are fully integrating their devices into every aspect of their daily lives, according to a new smartphone survey conducted by Prosper Mobile Insights.
The survey found that 52.9% say they utilize all of the functions of their smartphones, 30.4% say they use the basic functions of their smartphones and 16.7% only use their smartphones for calling, texting and emailing.
Calling features, GPS, and Facebook are also necessities to some. Despite privacy concerns - such as someone tracking their location - 55.9% of smartphone users say they prefer using their smartphone to access the Internet over using a computer (35.3% prefer to use a computer while 8.8% aren't sure).
The vast majority of smartphone users say they use their smartphone to browse for products or services. Three quarters use their smartphone to locate stores or look for store hours. Reading reviews and researching specific products are also top smartphone activities, and half say they have made a purchase via their smartphone device
Law Firm Marketing Takeaways
If your law firm website can't be viewed well on a 2-1/2 inch screen, you are missing a lot of online traffic. It's time to put a mobile marketing plan in place.
82% of businesses plan to increase their spending on mobile phone marketing over the next year, as I reported in May. In response, 33% of businesses currently have a mobile strategy in place, a
The LawMarketing Channel, which I operate, has had a mobile-friendly version for two years. I took a cue from my own personal habit, which is to view websites on my Samsung Droid Charge with 4G capability whenever I have even two minutes of downtime.
Call me compulsive, but law firm clients are just like me. For further evidence, read The M-dot Revolution is here. Has Your Law Firm Marketing Joined It?
So true about lost opportunities without a smartphone optimized. Coupling with location based tracking will provide a great way to find a local law firm.