Sean Stonehouse fills us in on ways to reach a broad audience when you have a niche practice.
Sean Stonehouse fills us in on ways to reach a broad audience when you have a niche practice.
This post has two parts. Part one is an inforgraphic that my colleague, Stephen Fairley, shared on The Rainmaker Blog that explains 7 benefits Google+ provides for business. Part two is a video that explains the benefits of using Google+ instead of Facebook. This can be particularly beneficial for businesses. Although I would counter, using both gets your business out in social media more fully, which translates into more business.
Fairley states: "Google+ is one of those social media networks that many attorneys are still not sure what to do with...but with more than 500 million members now making it the fastest growing social media site ever, it’s worth your time and attention.
The following video answers the all important question: Facebook or Google+?
In the following post, Stephen Fairley, author on The Rainmaker Blog, describes how using social media can accelerate the referral process.
Social media has become a fundamental shift in the way we communicate and find information -- or rather, the way information finds us.
When you consider the overwhelming number of people who are now using social media, the question you should be asking is not, are my prospects, clients, and referral sources using social media? The question you should be asking is, which network are they using most often?
A survey last year by the American Bar Association's Legal Technology Resource Center found that 56% of attorneys are already using a social network. This means for you skeptics out there, if you are not maintaining a presence on at least one social network you are already behind the curve. Of those networks, LinkedIn is the most popular, followed by Facebook – however, Facebook is still the social site favored by prospects.
For attorneys who are looking to connect with consumers (versus business owners), like criminal defense, personal injury, bankruptcy, estate planning, and family law just to name a few, Facebook should be your primary focus because of the sheer number of people that can be found there (over 950 million registered users and growing).
Depending on the demographic of your clientele, you may have more success with one social media platform compared to another -- but it is important that you have a presence on them all. For example: Business oriented attorneys, like business litigation, securities, and intellectual property, should focus more of their efforts on LinkedIn. However, LinkedIn also has the highest number of attorneys who use the network so it's a little more difficult to stand out as compared to Facebook or Twitter.
What many people fail to understand is how people are starting to use social media. Social networks are more and more being used as personal search engines mainly because Google has become too generic and they often don't trust what they find there.
This trend is especially true in the under-30 age group. In fact, many social media experts are starting to point to Facebook as the new Google! Tens of thousands of searches are conducted every day on Facebook for resources and reviews of products, services, and service providers.
The long-time phenomenon of asking your friends and colleagues for a referral has simply gone viral and online. Social networks are quickly multiplying the number of connections a person can ask when seeking a referral to a trusted advisor.
Read about Stephen on his bio.
Here is an excerpt from a recent paper from LexisNexis demonstrating social media’s viability for law firm marketing purposes.
When a consumer faces a crisis—a failing business, an unfaithful spouse, a family member in trouble—that person is more likely than ever to turn to the Internet looking for answers to his or her legal issues.Three out of four consumers who sought an attorney in the past year used online resources, including search engines, websites, YouTube™, Facebook® and other tools at some point in the process, according to a recent survey.
Smart law firms are using social media to generate leads. 55% of marketers have closed deals from social media leads, according to a report from Webmarketing123, “2011 State of Digital Marketing Report.”
The November 2011 report says that marketers have had the most success with Facebook, with 40.7% saying they have closed a deal from a Facebook lead.
Roughly one in 5 have also closed a deal from a lead generated on LinkedIn or Twitter. 68.4% of marketers say they have ever generated a lead from a social network, with Facebook (47%) again ahead of LinkedIn (34.8%) and Twitter (33.8%).
"Lead and sales generation activities dominate as the most important objectives for digital marketing campaigns," according to the report, far ahead of other goals such as building brand awareness, generating web traffic or building a community.
68% of marketers have generated leads from at least one of the three major social media platforms. As for spending, "as expected, B2B marketers invest 1/3 of their digital budgets on SEO activities, while B2C marketers invest most heavily in PPC," according to the report.
The results are based on an online survey of 500 US marketing professionals. Webmarketing123 is a digital marketing agency that helps clients convert online visibility into measurable results.
The infographic below from Mashable describes:
Here's my latest article in Law Technology News:
I know we've been together for about five years, but I think it's time we start connecting with new people. Facebook, I appreciate that you've reconnected me with all my old girlfriends who still criticize my opinions. You've also hooked me up with people from high school that I've deliberately had nothing to do with for 20 years. And your security issues drive me crazy.
Twitter, I have trouble understanding you because you speak in only 140-character blurts. I've unfollowed your most irrelevant messages, but you still jumble my day with noise. I don't have enough bandwidth for you.
It's true. I've found someone new. Yes, I'm a "plussie." I've fallen for Google+.
With G+, lawyers can follow a client, send messages to chosen recipients, and collect information on any topic and share it for business development purposes.
For me, it's a social media do-over. I get to pick the people whose messages I follow by placing them in a Circle (without friending them or getting permission). Being a lawyer, I separate my circles into "clients," "potential clients," "colleagues," "friends," and "family." I can send a message to clients and it's like a business newsletter. When I address it to "public," it's like a blog entry. When I address it to "my circles" it's like a tweet. Lawyers like control and G+ offers it.
Facebook is one of the ten most hated companies in America. Yes, 750 million people use it, but a survey conducted by ForeSee Results found that Facebook ranked near the bottom for customer satisfaction. In contrast, 20 million people joined Google+ over the first three weeks in July. ..."
For the rest of the story visit Adios, Facebook and Twitter ... Hello, Google+
Half of smartphone owners say "It's My Life!" A majority of smartphone users are fully integrating their devices into every aspect of their daily lives, according to a new smartphone survey conducted by Prosper Mobile Insights.
The survey found that 52.9% say they utilize all of the functions of their smartphones, 30.4% say they use the basic functions of their smartphones and 16.7% only use their smartphones for calling, texting and emailing.
Calling features, GPS, and Facebook are also necessities to some. Despite privacy concerns - such as someone tracking their location - 55.9% of smartphone users say they prefer using their smartphone to access the Internet over using a computer (35.3% prefer to use a computer while 8.8% aren't sure).
The vast majority of smartphone users say they use their smartphone to browse for products or services. Three quarters use their smartphone to locate stores or look for store hours. Reading reviews and researching specific products are also top smartphone activities, and half say they have made a purchase via their smartphone device
If your law firm website can't be viewed well on a 2-1/2 inch screen, you are missing a lot of online traffic. It's time to put a mobile marketing plan in place.
82% of businesses plan to increase their spending on mobile phone marketing over the next year, as I reported in May. In response, 33% of businesses currently have a mobile strategy in place, a
The LawMarketing Channel, which I operate, has had a mobile-friendly version for two years. I took a cue from my own personal habit, which is to view websites on my Samsung Droid Charge with 4G capability whenever I have even two minutes of downtime.
Call me compulsive, but law firm clients are just like me. For further evidence, read The M-dot Revolution is here. Has Your Law Firm Marketing Joined It?
It's no surprise that the top four social media tools used by marketers everywhere (not just the legal profession) are, in order: Facebook, Twitter, LinkedIn and Blogs, with YouTube close behind.
The hidden gem in the study by the Social Media Examiner blog is that video marketing is on the rise. A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011. Businesses with 1,000 or more employees indicated YouTube is a key area of marketing activity.
Social Media Examiner's survey had 3,342 participants.