Ten Ways to Increase Word-of-Mouth Advertising
Word-of-mouth advertising is the most powerful way to generate new business. We lawyers innately know that what is said about us becomes our reputation. What we don’t always realize is that we can influence and even improve it.
Gossip, at the nadir of the scale, is trash talk that will arise no matter what we do. But praise from influential people is at the zenith and has a power of a third-party endorsement. Indeed, word of mouth is the primary factor behind 20% to50% of all purchasing decisions, according to the McKinsey Quarterly.
Its influence is greatest when clients are buying a service for the first time, or when services are relatively expensive—factors that make people do more research, seek more opinions and deliberate longer than otherwise, according to the McKinsey.
You can read my top 10 ways that lawyers can take to amplify their good word-of-mouth in my entry on the Lawyerist Blog.
