Use LinkedIn's People Search for Law Firm Marketing

Using LinkedIn’s People Search for Business DevelopmentMany a lawyer has wondered as they drove past the headquarters building of a corporation, “why aren’t we doing work for that company?” As they roll by, lawyers can even see some of the executives through their windows, working and sending legal work to other law firms. Wouldn’t it be great if there were a free, easy way to identify these executives, contact them and get to know them in person?

LinkedIn’s Advanced People Search helps lawyers get to know executives at target companies. To read the rest of my post on the Lawyerist blog visit

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