Three Common LinkedIn Mistakes in Law Firm Marketing
I found a great post titled "Does Your LinkedIn Profile Summary Stink Like a Pair of Old Gym Socks?" by LinkedIn marketing expert Kristina Jaramillo. Here's an excerpt:
"To see if your LinkedIn profile summary stinks – answer the questions below honestly!
- How much time did you spend creating your LinkedIn profile including your LinkedIn summary? Now, let’s put this into perspective – it takes our team 7 to 10 hours to do a LinkedIn profile makeover- and we’re experts.
- Did you fill your LinkedIn profile (including the summary) with fluff and put it together real fast without adding real substance to it – then leave your profile alone so it does nothing for you but rot away and stink like a pair of old gym socks left in your locker when you were back in high school?
- Did you just copy the About Us section of your website – or worse yet, copy the “About the Author section” on the back of your book and paste it into the summary section of your LinkedIn profile? Read this article and find out why this is a mistake! You can also read this article!
Are you beginning to smell that stench? Don’t get that Febreze out yet – the stink is about to get worse as here are 3 more reasons why Your LinkedIn Profile Summary Stinks.
Reason #1 - Your summary is too short.
Reason #2 - Your summary is all about you and not what you can do for your clients.
LinkedIn Profile Mistake #3 – Failing to funnel your prospects to different areas of your website.
For the details, read on.
