Three Common LinkedIn Mistakes in Law Firm Marketing

Kristsin Jaramillo, LinkedIn, law firm marketing, legal marketingI found a great post titled "Does Your LinkedIn Profile Summary Stink Like a Pair of Old Gym Socks?" by LinkedIn marketing expert Kristina Jaramillo. Here's an excerpt:

"To see if your LinkedIn profile summary stinks – answer the questions below honestly!

  • How much time did you spend creating your LinkedIn profile including your LinkedIn summary? Now, let’s put this into perspective – it takes our team 7 to 10 hours to do a LinkedIn profile makeover- and we’re experts.
  • Did you fill your LinkedIn profile (including the summary) with fluff and put it together real fast without adding real substance to it – then leave your profile alone so it does nothing for you but rot away and stink like a pair of old gym socks left in your locker when you were back in high school?

Are you beginning to smell that stench? Don’t get that Febreze out yet – the stink is about to get worse as here are 3 more reasons why Your LinkedIn Profile Summary Stinks.

Reason #1 - Your summary is too short.

Reason #2 - Your summary is all about you and not what you can do for your clients.

LinkedIn Profile Mistake #3 – Failing to funnel your prospects to different areas of your website.

For the details, read on.

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