Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

WEBINAR PRESENTED BY: The Ackert Advisory and Apollo Business Development 
SPEAKERS: David Ackert and guest speaker Larry Bodine, Esq. 
DATE: Next Wednesday, December 14, 2011, 10AM - 11AM Pacific
LOCATION: On the web, on your computer
MORE INFO: Laura Kresich, program director; (Tel) (312) 925-8955 or  Lkresich@lawmarketing.com
WEBSITE: http://bit.ly/rq3djR

In this brand-new Webinar, you will learn which steps are most effective for post-meeting follow-up with prospective clients and new referral sources. Business development specialist David Ackert and I will show you how to introduce a powerful follow-up system into your business development routine so that you can fully capitalize on new opportunities.

Click here to sign up for this event

Learn exactly which follow-up communications work best so you can expertly and comfortably turn your prospects, existing contacts, and new referral sources into productive assets for your practice.

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Click here to register. Save 10% if you register on or before Nov. 12: fee $270
Fee beginning Nov. 13: $300
You can pay online with a credit card. Display the program in a conference room and invite as many attendees as you wish.

Topics Include:

• Common Follow-Up Mistakes that Attorneys Make
• How to Create a Follow-Up System That Maintains the Momentum from Your Last Meeting 
• How to Use Social Media as a Follow-Up Tool
• How to Make Networking with Referral Sources More Productive
• When to Use Email and When to Avoid It At All Costs
• How to Add Value to New Relationships
• How to Propose Effective Next Steps

Who Should Attend:

• All Attorneys who want to improve their capacity to win new business 
• Associates looking to ensure their first meetings with prospects are successful
• Marketing Directors looking for ways to support their attorneys with sound, practical follow-up methods

You can gain the ability to convert a meeting into new business. Many attorneys make common, self-defeating mistakes in discussions with a prospective client or referral source:

1. They WAIT for the prospect to follow up with THEM.
2. They PUT OFF following-up because they don't want to be perceived as a PEST.
3. They send meaningless emails to "TOUCH BASE" with the prospect that are largely IGNORED.
4. They DON'T HAVE A FOLLOW-UP SYSTEM so opportunities pile up and collect dust like a stack of ignored BUSINESS CARDS.  
5. Their communications are NOT STRATEGIC.
6. When they do follow-up, they LOOK, ACT & SOUND needy.

This program will show you exactly how to avoid these common mistakes and give you a clear step-by-step follow-up system that you can use repeatedly to build on the meetings you have with prospective clients and referral sources so that your meetings are always a good use of time and a tangible step toward winning new business.