MPF Workshop Attendees Present Marketing Solutions on YouTube

Adam Stock, marketing partner forum, lawmarketing, legal marketing

Adam Stock

To give a real-life feel to the problem-solving exercise in our workshop at the Marketing Partner Forum, we asked the attendees to solve three separate problems, and to present their solutions before a video camera -- as if they were addressing the managing partner of their law firm.

The topic of the workshop was "Social Media to Drive Business." At the start of the workshop, my colleagues Adam Stock, Jasmine Trillos-Decarie, Steve Fisher and I showed how law firms are actually generating new clients with social media marketing campaigns. Then we broke the attendees into three groups, and assigned each to use what they had learned to devise a social media marketing plan for different kinds of law firms.

YouTube, as you know, is a social medium. To demonstrate how easy it is to record and upload a video, we recorded the presentations of our brave participants Nicole Ames and Susan Green. Remember, our speakers were working with no teleprompter, minimum preparation time and no studio lighting.

Adam Stock, the CMO of Allen Matkins in San Francisco and a Zen Master of video editing, transferred the videos to his Mac and turned each presentation into a gem.  Completing his work in 12 hours, he next uploaded them to the Lawyersdotcom (Lawyers.com) video channel and voila!

Please offer a comment about our team effort.


 

Video

Susan Greene presents the results of the medium firm scenario.

Video

Nicole Ames presents the results of the small firm scenario.

 

Tags:
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://blog.larrybodine.com/admin/trackback/269102
Comments (1) Read through and enter the discussion with the form at the end
Gerry Oginski - January 21, 2012 5:40 PM

Larry,

Nichole Ames suggests short sound bites to help market her immigration services her firm provides. Instead of the short snippets, I would like to suggest that she give the attorneys a few minutes each to give useful´╗┐ information to their ideal clients.

The short snippets don't give a viewer the opportunity to see that her lawyers are experts in their field. Instead, allow them time to learn from your attorneys. That's key.

Gerry Oginski, Esq.

Founder, Lawyers Video Studio

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?