Why Content Matters for Search Engine Optimization

I found this on Brafton News:

When you think of SEO, do you think of content marketing? You should. 

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).  

Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see the full-sized infographic. For an in-depth look, check out a related blog post.
Content and SEO, law firm marketing


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Comments (4) Read through and enter the discussion with the form at the end
jaya - January 19, 2012 6:28 AM

Good one! : )

Phoenix Personal Injury Lawyer - January 20, 2012 11:20 AM

This infographic is a perfect display of having the right elements in your online marketing tools. Not only do I feel that SEO and Good Content combined is a must, but I also feel that keeping the content fresh and integrating social media into your daily plan is a must. Not only has the landscape changed when it comes to SEO and Social Media use but, it will continue to alter the way SEO is utilized. In 2012 I feel that Social Media will start to become a front runner in the SEO battle, I say this because if you look at Google Plus, you will see how elements of SEO combined with Social Media are changing page rank as well as where you are listed online. Great post!

Orlando Web Design - February 27, 2012 10:20 AM

the bottom line is bad websites do not last long in regards to rankings. you have to put up quality content that helps the reader. Google over the last couple of years has been preaching this over and over again. Give Google what they want and you'll be fine.

Robert Scott Lawrence - December 12, 2012 7:44 PM

Nice graphic. It amazes me that people think they can simply publish anything and just "use SEO" to make it go viral. It may be true (sort of) that "If you build it they will come," but if you build it and it's terrible you can rest assured that everyone will immediately leave to go elsewhere.

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