Live from LegalTech: How Lawyers Should Use Social Media

Colin O'Keefe interviewed me about how lawyers use social media (pardon my laryngitis). Points we covered include:

  • The point of social media is to get to know people, not to collect connections or followers, but to meet people "IRL" -- in real life.
  • The one network I like is Google + -- which has 90 million users. I've had more interaction on Google + than on other social media.
  • The more frequently you post, the more visits you'll get and the more files you'll open.
  • Your blog should focus on the challenges that your readers face.
  • Adopt the approach of Google when it comes to making decisions. Let data make the decision, in this case, your web traffic reports and analytics.
Trackbacks (0) Links to blogs that reference this article Trackback URL
Comments (2) Read through and enter the discussion with the form at the end
Mitch Jackson - February 2, 2012 11:42 AM

Right on point Larry! Interacting and helping your "friends", "connections" and "users" is what it's all about. I can't tell you how many new cases we've been retained on coming directly from prior social media interactions with clients. A single slice of good chocolate cake is much better and more useful to the consumer than 10 stale cakes! Thanks guys!!! Mitch

Zachar Law Firm - February 2, 2012 1:46 PM

Great Post Larry! Not only have we been doing great when it comes to adding G+ to our arsenal, but it has been giving us quality traffic to our posts from our blogs, as well as comments and adding yet another piece to our foundation online. I truly feel by the end of 2012 reliance solely on SEO will not be what it once was without utilizing social media as well.

Post A Comment / Question Use this form to add a comment to this entry.

Remember personal info?