Live from LegalTech: How Lawyers Should Use Social Media

Colin O'Keefe interviewed me about how lawyers use social media (pardon my laryngitis). Points we covered include:

  • The point of social media is to get to know people, not to collect connections or followers, but to meet people "IRL" -- in real life.
  • The one network I like is Google + -- which has 90 million users. I've had more interaction on Google + than on other social media.
  • The more frequently you post, the more visits you'll get and the more files you'll open.
  • Your blog should focus on the challenges that your readers face.
  • Adopt the approach of Google when it comes to making decisions. Let data make the decision, in this case, your web traffic reports and analytics.
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Mitch Jackson - February 2, 2012 11:42 AM

Right on point Larry! Interacting and helping your "friends", "connections" and "users" is what it's all about. I can't tell you how many new cases we've been retained on coming directly from prior social media interactions with clients. A single slice of good chocolate cake is much better and more useful to the consumer than 10 stale cakes! Thanks guys!!! Mitch

Zachar Law Firm - February 2, 2012 1:46 PM

Great Post Larry! Not only have we been doing great when it comes to adding G+ to our arsenal, but it has been giving us quality traffic to our posts from our blogs, as well as comments and adding yet another piece to our foundation online. I truly feel by the end of 2012 reliance solely on SEO will not be what it once was without utilizing social media as well.

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