Mobilize Your Legal Firm's Marketing Strategy with QR Codes

larry bodine, attorney marketing, legal marketing, law marketingThe January issue of the Legal Tech Newsletter lays out  seven strategies for maximizing QR code effectiveness:

  1. Remember that QR codes are a mobile tool.
  2. Use only one QR code.
  3. Make sure your URL contains a name.
  4. Optimize QR code size.
  5. Brand your QR codes carefully, if at all.
  6. Think about the call to action.
  7. Make sure users will have an Internet connection.

Read the full article to get the details on these steps and find some additional helpful information about incorporating QR codes into your marketing mix.

Recent QR Code Study

Vizibility also recently conducted a survey with the Legal Marketing Association to understand the use of QR codes within legal marketing. Here are the core findings:

Here are just a few of the top law firms who are using (or plan to use) QR codes today:

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Comments (2) Read through and enter the discussion with the form at the end
Zachar Law Firm - February 13, 2012 12:05 PM

Great Post! Not only are QR codes great to add to your various websites, blogs, but even adding them to your business cards can be beneficial. We utilize our QR codes to give our clients and prospects the ability to visit our mobile website and save it as an auto-bookmark so they can have us handy at all times. Should they need our services, then we are only a button away from contact.

Law Firm Web Marketing - February 14, 2012 11:38 AM

Nice information you provide here. I foresee the 12% of firms with mobile friendly websites to skyrocket this year. Especially for those attorneys who handle plaintiff consumer cases, maybe 40%-50% by the end of 2012...?

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