The January issue of the Legal Tech Newsletter lays out seven strategies for maximizing QR code effectiveness:
- Remember that QR codes are a mobile tool.
- Use only one QR code.
- Make sure your URL contains a name.
- Optimize QR code size.
- Brand your QR codes carefully, if at all.
- Think about the call to action.
- Make sure users will have an Internet connection.
Read the full article to get the details on these steps and find some additional helpful information about incorporating QR codes into your marketing mix.
Recent QR Code Study
Vizibility also recently conducted a survey with the Legal Marketing Association to understand the use of QR codes within legal marketing. Here are the core findings:
Here are just a few of the top law firms who are using (or plan to use) QR codes today: