A virtual association of law firm managing partners announced today that they would now market their practices and sell new business without complaining.
"I'm tired of so-called 'real work,'" said one partner attending a CRM workshop. "I want to put in some non-billable time updating my contact list." Several other prominent law partners couldn't comment because they had to rush out to meet potential clients face-to-face.
"I don't know what we were thinking all these years," said Ahmjust Kidinya, the president of the Lawyers who Love Marketing (LLM). "We could have been having wine and steaks while deepening personal relationships, instead of writing motions to compel." His firm just sent 15 partners to a website design class at Art Institute of Chicago.
After touching up his firm bio and LinkedIn profile, Society founder Howya Doone was busy writing a handwritten note to a client. "Maybe I should call him to ask him how he feels about his matter," Doone pondered. "I need empathize with his sense of urgency."
Attorney Glaad DeMietcha had just returned from personality rehab was examining his new business cards with QR codes. "I added my Twitter handle and Facebook page too," he said, "because there's nothing I like better than networking at a trade association meeting." An associate law professor, he teaches a class on commenting on blogs.
Celebrating the first day of April, the Society issued a proclamation saying, "We love marketing so much, we wish we could marry it." At the headquarters in Atlantis, the Society bestowed its scholarship for Details in Event Invitations. Ironically, the winner could not be present because she was conducting a listening campaign at a client's premises. "I love marketing," she said, "because it involves giving my time away for free."