When you read this statistic, let it sink in:
3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process
Think about it. Would you ask your neighbor whom to call if you were charged with a crime? Would you ask your relatives to help you shop for a divorce lawyer? I don't think so.
You'd rather research these issues in private by opening your laptop. And with smart phones now outselling computers, a wide swath of consumers can conduct an online search.
Read the latest research from LexisNexis (where I work) about how clients look for lawyers.
The Attorney Selection Research Study was conducted by The Research Intelligence Group during February 9-15, 2012. There were 4,000 completed interviews of people 18+ years old, with quotas to reflect the demographic proportion of Internet users within the United States. The statistical reliability is +/- 1.5% at the 95% confidence level.