Pick A Short, Memorable Name for Your Law Firm

market your law firm like lady gaga, attorney marketingOne of Lady Gaga's secrets to success is that her name is short and memorable. I discussed this at my talk "How to Market Your Law Practice Like Lady Gaga" at the Missouri Bar last week. Her real name is Stefani Germanotta, which conveys an image of germs, bratwrust and linguine. Not a good personal brand.

Lady Gaga got her stage name from the Queen song, 'Radio Ga-Ga,' when a music producer compared her singing to that of Freddy Mercury. Lawyers should take note: the name of your law firm is a brand, and unless you're nationally famous, your own name isn't helping to market your practice. If ethics rules permit you to take a trade name, you should change your law firm name to something catchy.

I compiled a list prominent law firms in Missouri. If these firms were to market like Lady Gaga, here is how I would change their names:

Lathrop & Gage – It's already concise, but I can be shortend to LaGa.

Blackwell Sanders Matheny Weary & Lombard – These are a lot of names to say when answering the phone. I recommend BlackSand.

Thompson Coburn – ThomCo.

Armstrong, Teasdale, Schlafly & Davis – Try saying that fast four times. An alternative is ArmTea.

Husch & Eppenberger -- HuschBerger.

Bryan Cave -- B-Cave (has a nice hip-hop sound to it)

Monsees, Miller, Mayer, Presley,  Amick -- Let's go with a modern art reference like Mo Mi Ma.

Bartimus, Frickleton, Robertson & Gorny -- I like Bartickleton.

Simmons Browder Gianaris Angelides & Barnerd -- This was hard. My first idea was SB-GAB, but that's probably the internal nickname for the firm. SimBrow came to mind, but it's too formulaic. I settled on the name that the firm actually uses: The Simmons Firm.

How would you shorten the names of law firms in your city? Add a comment and try your hand at shortening law firm names.

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Paul Ward - June 11, 2012 1:23 PM

This is very funny. Check out the Yocca law firm in orange county, CA.

they have OC, CA in the NAME!!!!!

Richard Agins - June 11, 2012 4:26 PM

I am a big fan of Mr. Bodine and his writings, but this one left me confused as to whether it was written seriously or tongue-in-cheek. Times have changed no doubt, but there is still a place for some professional gravitas; of all the suggestions, the one that I felt most appropriate was "The Simmons Firm." Many firms have dealt with this by eliminating all of the partners' names but one; not egalitarian, but if time is so precious, it works. I think it's most useful to shorten the name for email and website purposes, where you are saving your clients time and trouble. In other situations, I vote for using the full name.

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