This just in from the Marketing Charts blog: 1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand, according to a new survey by Econsultancy in partnership with Responsys. QR code usage by these respondents surpasses other mobile channels, including creation of applications (35%), mobile commerce (29%) and mobile optimized emails (29%). Roughly one-quarter are using SMS (text message) marketing, while less than 1 in 5 are employing location-based marketing.
According to a Multichannel Merchant survey also released in June, merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last. 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago.
Click to see how law firms are using QR codes.