On the LexisNexis Blog, Samantha Miller provides a compelling reason to include Google+ in your mix of inbound marketing for your law firm.
Google+ Local is basically a new business profile that replaces your Google Places page and moves it to Google’s social network, Google+. If you already had a claimed Google Places page, you’re good. Google is simply transitioning your old Google Places page to the Google+ Local platform.
If you don’t have a claimed Google Places page, it’s time to get moving and work with your online marketing provider. Think of Google+ Local as the new Yellow Pages. Without a Google+ Local page your firm may not appear when someone in your geographic area searches for a law firm.
Nearly two out of every three searches begin on Google.com. Further, Google says 20 percent of all Google searches are for local information, and that goes up to 40 percent if the person is searching with a mobile phone.*
Visitors will now be able to access a law firm’s Google+ Local page by searching on Google.com, Google Maps, in mobile apps or through a search on Google+. So you have to be there. Case closed.
Read the remainder of the article at the LexisNexis Blog.