"Mark It On Your Calendar"

In an article titled, "Mark it on Your Calendar: January Blog Topic Ideas for Attorneys", LexisNexis Senior Director of Product Management for Web Visibility Solutions, Samantha Miller, gives ideas on blogging for attorneys.

Insightful, timely blogging that uses current events as a hook is an effective way attorneys can market themselves.

For January, in the wake of the tragic Newtown, Conn. school shooting, President Barack Obama has appointed a government task force — spearheaded by Vice President Joe Biden — and charged it to propose solutions to gun violence. The task force is expected to make recommendations sometime in January and the president has said he'll take quick action on their suggestions.

As part of your law firm marketing efforts, engage clients by discussing how existing and proposed gun legislation may affect them. Here are some topic points for your blogging:

  • Retail clients that sell guns, ammunition and other weapons must have detailed policies and procedures for handling these sales. Will processes need to be changed if new legislation is passed? Do store employees need new training? Some retail stores may have some employees — such as managers or security guards — who are armed in the event of a robbery. How will changing gun laws affect those individuals?
  • Business clients as well as government agencies need to have emergency response plans in place in the event of a workplace shooting or other violence that leaves employees and guests injured or killed. Counsel your clients on how to create and implement these plans.
  • Winter and spring are active hunting seasons. Remind hunters of the process for obtaining a hunting license and gun permit, as well as the local laws related to hunting various types of game.
  • All gun owners should be well educated on the guidelines for safe gun handling and storage. Homeowners will also want to ensure that their property insurance company knows they have guns in the home. Make sure firearms owners know that they could be personally responsible if someone is injured or killed by their unsecured guns.
  • Firearms owners and gun opponents may want to contact their elected officials and provide feedback on proposed legislation. Guide clients through the process of identifying their city, state and federal representatives. Also offer tips to help people express their opinions in a persuasive manner.
  • What do gun owners in your area need to know if they want to sell or otherwise dispose of a firearm? The rules related to private sales vary depending on whether the buyer and seller live in the same state or different states.
  • People convicted of certain types of crimes cannot legally own, possess, transport, ship or receive firearms. Criminal defense attorneys should talk to those clients about the ramifications of firearms ownership and how a convicted criminal can legally relinquish a gun in his or her possession.

Read more of Samantha Miller's tips here.

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John Gray, Law Firm Marketing - January 17, 2013 10:14 PM

Thanks to Samantha. While I think some of my clients might be cautious of engaging with such a contentious topic in their blog or newsletter the point about connecting content with seasonal or current events is great. Legal content can be so dry, especially outside personal services areas, so making use of something that demonstrates that the law and lawyers are as much a part of the wider community as everyone else is going to make the content far more interesting and engaging. Cheers John.

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