Manish Bhargava's article, "How Live Chat Turns Law Firm Website Visitors into Potential Clients," teaches us how to transform those visitors into clients.
To generate more clients for your law firm from your website, that site needs to attract visitors AND convince those visitors to contact you and request a consultation.
Let's say you're succeeding in driving visitors to your website with referral networks, a Google paid search (pay-per-click, or PPC) campaign, your search engine optimization program, a blog and other marketing techniques.
But that is just half the battle.
What happens when after investing all that time and money to draw traffic to your website not enough visitors are calling or emailing to ask for a consultation? You have a "conversion" problem.
The solution: live chat.
1. Round-the-clock engagement.
Live chat operators can proactively engage your website visitors before they abandon by addressing their questions immediately, in real time, 24/7, 365 days a year.
Think about it: A potential client under stress, possibly upset and impatient, is searching your website but can't seem to find what they're looking for. Up pops a live chat window with an operator — not a software program, a professionally trained live operator — who answers questions about your firm.
Rather than abandoning and moving to another site, the visitor sticks around and is now engaged with your firm. Chat operators ask specific questions that are carefully placed in the transcript by you. The operator, after the chat session ends, forwards the information collected "as is" to you immediately, even after hours and on weekends.
Read the remainder of Manish Bhargava's article here.