LegalTechNY Discussion: Professional vs. Personal Uses of Social Media [video]
Today's post is pulled from the Law Firm Marketing Blog of LexisNexis. It features a portion of the LegalTechNY Panel Discussion I participated in. Here is the link to the original post.
Most of us live in two worlds — one consists of our personal relationships with friends and family, the other is made up of our professional interactions with clients and co-workers. It can be very tricky to keep these worlds separate in the online world where comments and images are so easily disseminated.
Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, was asked this "professional vs. personal" question by an attendee at our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — and the responses from our experts were instructive.
I drew a distinction between personal and professional uses of social media. If someone looks me up on social media platforms, they will see lots of content about lawyers and law firm marketing — but you're not going to know what I had for lunch.
You can view a short video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.
