LegalTechNY Discussion: Professional vs. Personal Uses of Social Media [video]

Today's post is pulled from the Law Firm Marketing Blog of LexisNexis.  It features a portion of the LegalTechNY Panel Discussion I participated in. Here is the link to the original post.

Most of us live in two worlds — one consists of our personal relationships with friends and family, the other is made up of our professional interactions with clients and co-workers. It can be very tricky to keep these worlds separate in the online world where comments and images are so easily disseminated.

Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, was asked this "professional vs. personal" question by an attendee at our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — and the responses from our experts were instructive.

I drew a distinction between personal and professional uses of social media. If someone looks me up on social media platforms, they will see lots of content about lawyers and law firm marketing — but you're not going to know what I had for lunch.

Stephen Fairley, chief executive officer of The Rainmaker Institute, agreed with me but noted there are some ways to separate your social media use. For example, he pointed out that lawyers might have a "profile" page on Facebook that is set to private and only used for personal interactions with friends and family, then have a separate "fan" page on Facebook that is set to public and is used for professional interactions with clients and business associates.

You can view a short video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.

 
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