Today's post is pulled from the Law Firm Marketing Blog of LexisNexis. It features a portion of the LegalTechNY Panel Discussion I participated in. Here is the link to the original post.
Most of us live in two worlds — one consists of our personal relationships with friends and family, the other is made up of our professional interactions with clients and co-workers. It can be very tricky to keep these worlds separate in the online world where comments and images are so easily disseminated.
Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, was asked this "professional vs. personal" question by an attendee at our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — and the responses from our experts were instructive.
I drew a distinction between personal and professional uses of social media. If someone looks me up on social media platforms, they will see lots of content about lawyers and law firm marketing — but you're not going to know what I had for lunch.
You can view a short video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.
Law firm marketing consultant, Larry Bodine, offering services related to legal marketing, lawyer marketing, business development, lawyer coaching, marketing strategy and plan and law practice development.
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