Must Have Apps to Market Your Law Firm
These days it's hard to get away from the constant buzz of smart phone/tablet computing technology. Business can be made – and broken – right there in the palm of your hand. Therefore, if you have yet to embrace the future; switch up your business strategies and go truly mobile, it is perhaps time you did.
Here are some novel apps available for your smartphone or tablet that not only served to drive our marketing success here at Coles Solicitors, but assisted us in other areas – proving to make all of our lives easier.
Organization:
Evernote is in some ways the most functional app that any lawyer would do well to take full advantage of. With Evernote one can very easily aggregate all devices and compile a network of note-taking and record keeping for quick and easy use. The app offers an incredibly efficient way to organize bills and financial records, keep memos, notes and to-do lists, record inspiration as you find it, save web pages that may be of use and to easily save and disperse notes from any meetings – perfect for organising both marketing strategies and the day to day life of a lawyer on the go.
Planning:
Marketing Plan Premier is the best app to allow even novices to develop a successful marketing plan quickly and easily. It even comes with a handy source guide to help those who become confused. The app formulates the best marketing strategy for your firm by analyzing a strict series of components and is available for $9.99 from the app store.
Social Media:
Social media apps are great for quick and easy management of your most important marketing tools. Both the Facebook and the Twitter app are free to download and offer users the ability to manage the accounts on the go. You can update your status or posting a tweet from anywhere as soon as you find something worth sharing. For easy management, though, it may be worth considering using HootSuite to manage multiple social media accounts, and TweetDeck for more tactical Twitter usage.
Analysis:
Google Analytics is the mother of all analyzing software, and through Quicklytics it can now be viewed quickly and stylishly from any smartphone or tablet device. It looks at all traffic to and from your websites, can indicate problem areas, can show where the most users are located, can highlight which campaigns were most successful and even organize all financial aspects of your website and social media advertising.
How about developing your own App?
Proving to be an important addition to the savvy marketer’s arsenal, have you considered developing your own app to serve your clients? If so, the impressive features Attorney Connect offer (client referrals, GPS, custom designs, appointment booking and integrated social media/blog pages) as well as the competitive pricing packages make investigating further wholly worthwhile if you are considering exploiting this new phase of technology to market your practice.
