Dee Latham, Senior Copywriter at LexisNexis, hit it spot on with this blog post about the importance of mobile websites.
Veruca Salt. Do you remember that name? She was a character from the classically delicious movie Willy Wonka and the Chocolate Factory. She uttered the famous line, "I want it and I want it NOW!"Never mind that she was a spoiled child and met with a highly unlikely and untimely death of drowning-by-chocolate.
But she had the right idea. If Willy Wonka had a mobile website, imagine the mayhem. Instant gratification rules, especially in the age of smartphones — if any Web search takes longer than three seconds, that is two seconds way too long. What is the human instinct in this case? We move on to the next, best thing.
Take your firm's website. If prospects are searching for a lawyer on their smartphones, will they be able to find you? If they do find your site, it needs to draw them in, not push them away. Small, hard-to-use navigation, broken or missing graphics, or no clear way to contact you are some of the negatives of an incorrectly rendered mobile version of your website. Forty percent of consumers will visit a competitor's site after a bad mobile experience.1
Take a look at your website right now on your smartphone. How does it look? It may need to be optimized in order to help you convert mobile site visitors into leads. By maximizing your online visibility in this way, you expand your firm's mobile footprint with improved search engine rankings. A Martindale-Hubbell® Mobile Website is also a way to sync your traditional and mobile site content, so you can focus on your practice instead of making changes to both properties. You may be missing an entire audience if your website looks incomprehensible and cluttered on a mobile phone.
Have you seen any law firm mobile websites that make the cut?
If you would like to learn more about how a mobile website can attract more potential clients who are looking for legal help, give us a call at 866-799-3717, or contact a LexisNexis Law Firm Marketing Specialist.
And in the long run, a mobile website is a lot healthier than a piece of chocolate.
Read this post at its source here.