Lawyers Stay Connected to LinkedIn While on Move

I know we have all heard how important Social Media Marketing is, but here are some important tips from Alisa Martin, our guest blogger.

Social media is the hot topic in the law firm marketing. LinkedIn, one of the popular social media platforms, has revamped its mobile platform and this is the best social networking platform for professionals and lawyers. Lawyers now can effective use LinkedIn even when they are traveling. How?

Let’s find out how lawyers can become the master of LinkedIn and indulge in social media marketing...


Optimize your profile

The very first thing that people notice when you connect through LinkedIn is your profile. So, setting up a good profile can fetch the right kind of people to grow your practice.  Target your profile to your prospective clients. Use first person like “Call me,” and “Email me” for greater impact on the viewers.

Download app for mobile device

On your handheld device, download LinkedIn app, sign into your account and make sure that you receive all the notifications on your account, no matter what device you are using – iPad, Android, BlackBerry, iPhone or other such mobile devices.

Keep posting updates while on the go   

You must keep updating about your current activities, whether it is about completing a deal, finishing a number of meetings or winning a case of the client. You can also share some interesting news or a motivating publication with your relevant groups or the main feed.

Create your company page

On LinkedIn, you have probably come across businesses’ Company Page, which describes their services and the organizations they are dealing with. When you connections increase to around 50, you are able to create this page. This is a very crucial element for the lawyers because a Company Page speaks more than your profile. Through this page, you can reach out to prospective clients better and can even add a few to your list of clients.

The point of all this is to be active with LinkedIn. You should not leave your LinkedIn profile idle without any updates, comments or connections. Add life to your profile to stay connected with your clients.

Author Bio: Alisa Martin is a guest blogger who writes articles on law and Law Firms in Thailand. She provides authentic information on legal sector. 

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Marvin Fontanilla - October 9, 2013 1:11 PM

Great tips.

One thing I recommend is joining Law Groups or Associations on LinkedIn as well. You don't necessarily have to live on LinkedIn monitoring these groups, but it's good to know if there are changes occurring in your field or market.

Also, you may be able to learn a thing or two on what other lawyers are doing to market themselves.

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