More people are online than ever before and they are looking up lawyers using their mobile phones and tablets. If you haven't optimized your website for mobile devices, you are missing a lot of new business.
Smartphones have been outselling PCs since the end of 20101 and tablets (like iPads) will start outselling PCs in 2015.2 Mobile Internet users have grown over 30 percent in one year to about 1.5 billion users worldwide.3
When you realize that 21 percent of consumers use smartphones to search for an attorney (according to "Attorney Selection Research Study," The Research Intelligence Group, March 2012) you can see it's time to capture this new business.
Mobile websites are very different from PC websites — your mobile content should be action-oriented, and focus on issues that arise when a person's primary access to the Internet is a smartphone, not a PC. A great example is being stopped for a DUI, where a consumer needs an answer instantly.
Here are other scenarios where you'll want a mobile website:
- A lawyer's name is given to a client as the best person to handle a matter. The client goes to your website on his iPhone to validate the lawyer's credentials. Your mobile website or profile on a legal directory should highlight your attorney profile, the firm's practice areas and your expertise (e.g., your blog).
- A lawyer is at a conference and meets a prospective client. The lawyer mentions an alert the firm issued and is able to display it instantly. Your mobile website or profile on a legal directory should highlight your alerts, publications and news.
- A client is going to a meeting at the firm and needs directions. The client can't recall the address. Your mobile website or profile on a legal directory should highlight your offices, maps and directions.
Think of how often you check your own cell phone when you are looking to buy something or hire someone — and you'll be convinced.
1 IDC, "Worldwide Quarterly Mobile Phone Tracker," February 2011.
2, graph IDC, "Worldwide Quarterly Tablet Tracker," May 2013.
3 Kleiner Perkins Caufield & Byers, "Internet Trends 2013," May 2013.