How To Sell Legal Services




In this snippet from my presentation at the Get A Life Conference in Chicago, you'll hear how you can:

  • The three places where new business comes from for law firms.
  • Why effective legal selling is not "selling."
  • Questions to ask in a new-business call.
  • Why you should not make cold calls.
  • The No. 1 way for a lawyer to establish their credibility.
  • How to find the time to do marketing and business development.
  • Why you should join a trade association - not a bar association.
  • Why doing business development activities will generate results.
  • How to get new files by visiting clients.
  • Learn who the lawyers are that clients will buy services from.

It's on YouTube at