The Real thing: Personal Marketing Plan Webinar

Do you want the real thing? Or a free "executive briefing" delivered by a guy sponsored by Microsoft, giving tips like "how to leverage Microsoft CRM to build new business" ? Both Web seminars are scheduled for next Wednesday afternoon March 16.

I recommend you attend the Webinar that Mike Cummings and I are presenting on March 16 at Noon Eastern time: Composing Your Personal Marketing Plan for 2005We're sponsored by the PM Forum, an association of marketers, not a predatory global software company that wants to sell you product.

Mike and I believe that your individual marketing plan will determine how you do financially in 2005, whether you have more and better clients, whether you can charge higher rates and whether you find more work you enjoy. But without a plan, it won't happen. We'll show you how to become a rainmaker and enjoy the benefits that of being one. Click here to sign up for the real program.

Mike and I will send you 84 pages of handout materials, including:

  • All the slides from the Webinar
  • 8 articles on professional marketing
  • Year End Business Development Performance Review For Attorneys
  • Personal Marketing Plan Templates and Forms

(The Microsoft decoy is giving you a chance to win one copy of his book.)

Our Participants will learn the 12 Simples Rules of Rainmaking:

Rule 1: How to See The World Through The Eyes Of Your Client

Rule 2: You Are In The Relationship Business

Rule 3: How to Market & Sell As If You Are A Business Doctor

Rule 4: You Are An Entrepreneur & Not An Attorney/Accountant/Consultant

Rule 5: Focus On Your Ideal Clients

Rule 6: Develop Your 30 Second Commercial

Rule 7: Which Clients to Market To

Rule 8: Seeking Introductions and Not Referrals

Rule 9: How to Turn Your Clients Into Your Sales Force

Rule 10: Seeking Allies, Not Referral Sources

Rule 11: How to Network With A Purpose

Rule 12: How to Become A Celebrated Expert

Attendees to our live Web broadcast will get honest advice from two independent experts.  Register today for the real thing:
Call: 800.775.7654

Registration fee includes: one telephone connection, one Internet connection, one set of handout materials and unlimited participant attendance at your site. Registrants are free to make unlimited copies of the handout materials for their own internal use.

PM Forum Member ONLY Regular Registration ($275 USD)
Nonmember Regular registration ($325 USD)

Click here to find out about joining the PM Forum. Registrations received after Wednesday, March 9, 2005, will be charged the regular rate.

About Us

I am Regional Director for North America of the PM Forum, a global organization of 4,000 marketers in law, accounting and management consulting.

Since 2000 I've been a strategic marketing consultant. I advise professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firm-wide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

I served as Director of Communications of Sidley Austin for eight years. I also have 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

I practiced law in Madison, Wisconsin and am a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE Consulting, based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress - The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting -- a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer's top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about Composing Your Personal Marketing Plan for 2005, plus have an opportunity to ask questions LIVE.  And you can rest assured that we won't shill for any software corporation.

Trackbacks (2) Links to blogs that reference this article Trackback URL - March 12, 2005 9:31 AM
I have always been a strong advocate of planning, if you want to succeed in developing clients. As I stated in an earlier post, paraphrasing from Alice in Wonderland, if you donít know where you are going, any path will...
Real Lawyers :: Have Blogs - March 13, 2005 12:32 PM
Larry Bodine, through the PM Forum, has put together another great Webinar. Mike Cummings and Larry are presenting this Wednesday March 16 at Noon Eastern time: 'Composing Your Personal Marketing Plan for 2005.'  Mike is the managing principal of ...
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