Client Reviews Really Do Impact Sales

Yale Here's a lesson from the Yale School of Management that law firm partners can apply to attracting more clients: Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight. That's the key finding of a study conducted by the Center for Customer Insights at the Yale School of Management. Examining reviews at and, the impact of a negative review was found to be more powerful in decreasing book sales than a positive review is in increasing sales.

The study attributed this behavior to the credibility consumers place on the reviews. For example, multiple glowing reviews for a book may be perceived as hype generated by an author or publisher.

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It's time now to put client testimonials and summaries of successful cases on your law firm Web site.  Nothing beats a posititve comment or a successful result.

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