Don't Build Your Reputation as The Invisible Man
There are six mistakes that we lawyers make when building their reputation that turn us into the Invisible Man.
- Expecting good work alone to speak for you. That worked in 1957.
- Being generic: "We're a full-service firm."
- Expecting referrals and introductions. You have to seek them out.
- Focusing solely on getting your name out. You'll get attention, but not new work.
- Expecting marketing to be a part time job. Marketing must be baked into your practice.
- Thinking that prospective clients care about you. What they care about is their own problems.
I've edited a live Webinar presentation into a sound-and-audio recording that shows you how to avoid these mistakes. Turn up your speakers and visit http://www.sagelawmarketing.com/Webseminarexcerpts/0519pt1.html. (Just ignore the talking and coughing in the background.)
