Don't Build Your Reputation as The Invisible Man

Invisibleman_1 There are six mistakes that we lawyers make when building their reputation that turn us into the Invisible Man.

  1. Expecting good work alone to speak for you. That worked in 1957.
  2. Being generic: "We're a full-service firm."
  3. Expecting referrals and introductions. You have to seek them out.
  4. Focusing solely on getting your name out.  You'll get attention, but not new work.
  5. Expecting marketing to be a part time job. Marketing must be baked into your practice.
  6. Thinking that prospective clients care about you. What they care about is their own problems.

I've edited a live Webinar presentation into a sound-and-audio recording that shows you how to avoid these mistakes.  Turn up your speakers and visit (Just ignore the talking and coughing in the background.)Smiley

Trackbacks (0) Links to blogs that reference this article Trackback URL
Comments (0) Read through and enter the discussion with the form at the end