Make Friends, Not Contacts
Lawyers need to meet people to generate business and to retain clients, according to author Ari Kaplan. He suggests lawyers join a sports league, the chamber of commerce, and hook up with law school classmates.
Start with those you have already met and have them introduce you to their friends, recommends Elizabeth “Betiayn” Tursi, the founder of Tursi Law Marketing Management. “I have gotten business from friends with whom I went to elementary school,” she notes.
Ari had a method for making contacts that generate new business:
- Make Friends For a Reason
- Participate in non-legal activities
- Become active in your local chamber of commerce
- Start with Alumni of Your Alma Maters
To read more about his strategy, which is excerpted from his new book The Opportunity Maker, visit the LawMarketing Portal.
