Proving Marketing ROI in One Page
The bane of marketers is proving their value to their law firms. Unless they can do so, they'll be viewed as overhead and a potential cost to be cut. A clever solution is to send management a regular report on marketing initiatives -- and do so in one page. Here's a sample of what your ROI report can look like.
A Summary of Marketing and Business Development Department Activities
[ DATE ]
In the last __ months, the Marketing and Business Development Department engaged in the following activities:
- Wrote and produced ___RFP responses for top clients, as well as ___ informal pitches for a variety of clients and prospects.
- Produced ___ Webinars (__1 more are scheduled before the end of year; attendance at each program averages ___ clients and prospects).
- Held ___ seminar programs and ___ client webinars for various practice groups.
- Made ___ pitches to targeted media (overall results: ___media hits in print and ____ on the internet).
- Coordinated the firm's responses to __ media, bar and industry surveys.
..............to see the rest of the form, visit the LawMarketing Portal at www.lawmarketing.com
