Proving Marketing ROI in One Page

The bane of marketers is proving their value to their law firms. Unless they can do so, they'll be viewed as overhead and a potential cost to be cut.  A clever solution is to send management a regular report on marketing initiatives -- and do so in one page.  Here's a sample of what your ROI report can look like. 

Law Firm Log

A Summary of Marketing and Business Development Department Activities

[ DATE ]


In the last __ months, the Marketing and Business Development Department engaged in the following activities:

  • Wrote and produced ___RFP responses for top clients, as well as ___ informal pitches for a variety of clients and prospects.


  • Produced ___ Webinars (__1 more are scheduled before the end of year; attendance at each program averages ___ clients and prospects).


  • Held ___ seminar programs and ___ client webinars for various practice groups.


  • Made ___ pitches to targeted media (overall results: ___media hits in print and ____ on the internet).


  • Coordinated the firm's responses to __ media, bar and industry surveys. see the rest of the form, visit the LawMarketing Portal at

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