Clever Law Firm Marketing: Goulston & Storrs Puts QR Code in Ad

Always on the leading edge, the law firm of Goulston & Storrs in Boston has once again shown its tech-savviness by putting a QR code into an ad about the firm. (Scroll down to the bottom right corner.) You can use a smart phone app to scan it, and the code will lead you to the firm's "What's News" web page. Kudos to Director of Business Development Beth Cuzzone, an early adopter of several kinds of cool technology.

Goulston & Storrs, lawmarketing blog, law firm marketing, legal marketing

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David - April 21, 2011 4:06 PM

If you don't grow with the times and use the new technology, you will be left behind. I think that's a really cool idea and I know there will be plenty of folks curious about the QR code. I was...

Nick Ford - April 22, 2011 7:45 AM


I'm glad you are using QR codes but the #1 rule is that the content on the other side MUST be MOBILE. Very disappointing to see this type of mis use STILL going on. It gives QR a bad name. We are all in this together.

Nick Ford
QR Codes Anywhere

Comment from Larry Bodine: Nick, you got that right. There's nothing more annoying than seeing three columns of a superwide website on your smart phone screen.

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