QR codes can add websites, bios, PowerPoints to your business cards

QR code, law firm marketing, legal marketing, lawmarketingFrom my article in Law Technology News:

A lawyer hands her business card to a potential client at an industry conference. The prospective client, the CEO of a technology company, notices a square block of code on the back of her card. Impressed, he pulls out his smart phone and taps an app to take a picture of the code. The screen reveals all the information on the business card plus a detailed bio.

He'll be calling soon with an assignment for the lawyer.

The hottest trend in law firm marketing technology is Quick Response (QR) codes — digital records that can contain entire web pages, v-cards and marketing information. QR codes are a bridge from something on paper to digital information about lawyers and their services...

Click to read the entire article, Be Square.

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://blog.larrybodine.com/admin/trackback/250485
Comments (0) Read through and enter the discussion with the form at the end