To be Seen in Google Search, Publish Video in Law Firm Marketing

Websites with video are most visible in Google Universal Search according to a new data analysis conducted by Searchmetrics.  

Universal Search Loves Video

The most revealing data from the study is that having a video is one of the best ways of showing up in the top results at Google. The chart at right shows videos are by far the most found results in Google, with image content a distant second:

After video and image content are map results, news, books, shopping, images and then blogs. The key law firm marketing point is that if you want to be seen in Google Universal Search, record and publish videos on YouTube.

Remember that:

importance of video, law firm marketing, legal marketing, lawmarketing, youtube

YouTube Wins In Universal Search

Content hosted by Google itself dominates, ranking tops in four of the five areas:

  • YouTube is the number one video site that shows up for video results. Competitor Vimeo is #6.
  • Google Maps is the number one map site that shows up for map results.
  • Google Product Search is the number one shopping site that shows up for shopping results
  • Google’s Blogger is the number one image site that shows up for image results.

Have you started a YouTube channel for your law firm?

If you would like to start one give me a call at 630.942.0977 or email me about law firm video marketing. Check out the video channels that these law firms have started:

Tags:
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://blog.larrybodine.com/admin/trackback/255047
Comments (1) Read through and enter the discussion with the form at the end
Sam - October 17, 2011 12:52 AM

YouTube

This is the most famous video hosting website online. This website allows you to log-in and leave comments and ratings on the videos. You can also save your favorite videos and allows you to tag the videos you post. This makes it easier for your videos to come up in search engines. The popularity of this website makes it easier for your video to be popular and there are already a couple of singers and artists that were discovered on YouTube.

Google Video

Google is the Internet’s most famous search engine and they have launched their own video hosting site. Google Video is not just focused on sharing videos online, but this is also a market place where you can buy the videos you find on this site using Google search engine.

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?