PR Tips for Enterprising Lawyers

I ran my own successful consulting practice for 11 years, and what I learned about getting publicity applies directly to lawyers. Here's how I made sure  everybody was familiar with me:  

  1. ALWAYS dropped everything to talk when a reporter called. I made sure I got his/her name, followed up and would send an occasional story idea afterwards. If the reporter worked nearby, I'd make sure to buy him/her a cup of coffee.
  2. Wrote a daily blog since 2004 (still do — the LawMarketing Blog at It gets 500–700 unique visitors per day. Everywhere I go, people mention that they've read the blog.
  3. Became active in the trade association of my clients, and sought out speaking, writing and presentation opportunities.
  4. Presented Web seminars every other month on my topic of expertise. I kept track of the attendees and added them to my mailing list.
  5. Built up an email list of 2,000 names, which I used to promote webinars, appearances, and white papers.

Read the other five ways I made sure everybody was familiar with me on the LexisNexis blog.

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