Facebook Moves To Make Search More Personal

Phillip Livingston, CEO of Marketing and Business Solutions at LexisNexis, posted about Facebook's new "Graph Search" feature that they will begin to allow people to test.

What Graph Search will mean for lawyers looking to leverage social media remains to be seen. According to Whitson Gordon, editor in chief at lifehacker.com: "This is an awesome new feature for Facebook, not an awesome new feature for the internet. For anything not related to Facebook or your Facebook friends, you'll still be better off going to Google, or Yelp, or Amazon...." Others are predicting Graph Search will prove useful to people seeking lawyer referrals, lawyers looking for job opportunities, journalists needing legal SMEs, and more. We'll be watching the Graph Search launch with keen interest!

So what is it?

"It's going to cause people to do all kinds of searches they have never done before because you couldn't do these searches before," says Danny Sullivan, founding editor of SearchEngineLand.com in a story by the Los Angeles Times. In short, it adds another layer of possibilities for what you'll be able to search for and find on the site. As opposed to searching the Web, Graph Search takes place within Facebook. If it proves popular, it could mean users begin to spend even more time on the site.

According to Facebook, Graph Search will enable you to search using simple, specific phrases like "photos my friends took in New York City" or "restaurants my friends like in London." You can look up anything shared with you on Facebook, and others can find stuff you've shared with them. Each person sees unique results. If there isn't a match, it will show results from Bing.

"Web search is designed to take a set of keywords (for example: 'hip hop') and provide the best possible results that match those keywords," Facebook further explains in a press release. "With Graph Search you combine phrases (for example: 'my friends in New York who like Jay-Z') to get that set of people, places, photos or other content that's been shared on Facebook."

Graph Search is available now in a very limited beta. It is expected to launch publicly within the next few months. Stay tuned!

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