LegalTech NY Discussion: To Blog or Not to Blog? [video]

At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, pointed out that roughly one-half of all law firms are now using blogs as a way to reach potential clients. He asked our expert panelists to weigh in on how firms can assess whether blogging is a good marketing strategy for them.

"I think we've passed the point where law firms should be thinking about whether or not blogging is right for them," said Stephen Fairley, chief executive officer of The Rainmaker Institute. "If you want to grow your number of contacts and expand your business, you've got to have a blog. There are no 'ifs, ands or buts' about it. This is a no-brainer."

"If you're going to get started in social media, a blog should be one of the cornerstones of your marketing efforts," said Larry Bodine, Esq., editor in chief of Lawyers.comSM and®.

You can view a five-minute video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.


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