LegalTech NY Discussion: To Blog or Not to Blog? [video]

At our LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession" — moderator Steve Mann, chief marketing officer of the Research & Litigation Solutions business at LexisNexis, pointed out that roughly one-half of all law firms are now using blogs as a way to reach potential clients. He asked our expert panelists to weigh in on how firms can assess whether blogging is a good marketing strategy for them.

"If you're going to get started in social media, a blog should be one of the cornerstones of your marketing efforts," said Larry Bodine, Esq., editor in chief of Lawyers.comSM and®.

You can view a five-minute video segment of this piece of the panel discussion. Stay tuned next week for more details from the session.


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