Levenfeld Pearlstein Displays Videos in Lawyer Bios
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When you visit the home page Chicago law firm Levenfeld Pearlstein, you're in for a treat. The firm has been a trailblazer in law firm marketing for years. Personalizing the attorney-client experience has been taken to a whole new level at the 60-lawyer corporate, litigation and real estate firm.
It appears to be the first law firm to develop attorney website profiles that incorporate video vignettes of lawyers speaking forthrightly about their practices and personal viewpoints.
“By having our attorneys speak candidly about their approaches to practicing law and their personal philosophies and passions, we are able to share this experience with a wider audience and give website visitors a better idea of who we are,” said Bryan Schwartz, the firm’s chairman. “As a firm, we don’t shy away from showing a more human side and in fact, we welcome the opportunity to do so.”
Andrea Crews, the firm’s director of marketing and business development, added, “The short, unscripted clips showcase our attorneys discussing their proudest moment as an attorney, what sets them apart from other lawyers, how they collaborate with their clients, what they would do if they weren’t practicing law, and their hobbies. We feel the videos are a very accurate representation of who they are and by extension, who we are as a firm.”
Visit here to see the full series of attorney video clips. Using video in law firm marketing to generate new business is a very effective business development technique.
