Levenfeld Pearlstein Displays Videos in Lawyer Bios

levenfeld pearlstein, video biography, law firm marketing, legal marketingWhen you visit the home page Chicago law firm Levenfeld Pearlstein, you're in for a treat. The firm has been a trailblazer in law firm marketing for years. Personalizing the attorney-client experience has been taken to a whole new level at the 60-lawyer corporate, litigation and real estate firm.

It appears to be the first law firm to develop attorney website profiles that incorporate video vignettes of lawyers speaking forthrightly about their practices and personal viewpoints.

“By having our attorneys speak candidly about their approaches to practicing law and their personal philosophies and passions, we are able to share this experience with a wider audience and give website visitors a better idea of who we are,” said Bryan Schwartz, the firm’s chairman. “As a firm, we don’t shy away from showing a more human side and in fact, we welcome the opportunity to do so.”

Andrea Crews, the firm’s director of marketing and business development, added, “The short, unscripted clips showcase our attorneys discussing their proudest moment as an attorney, what sets them apart from other lawyers, how they collaborate with their clients, what they would do if they weren’t practicing law, and their hobbies. We feel the videos are a very accurate representation of who they are and by extension, who we are as a firm.”

Visit here to see the full series of attorney video clips. Using video in law firm marketing to generate new business is a very effective business development technique.

Chicago LMA Presents Law Firm Marketing Awards to 7 Law Firms

Donna Shaft, law firm marketing, business developmentThe Chicago chapter of the Legal Marketing Association presented a dozen "Your Honor" awards for excellence in marketing at a ceremony in a classy Loop restaurant recently.  Law firms were honored with an achievement award in the following categories:

  • Advertising Campaign: Levenfeld Pearlstein LLC & Hunter Design – "Unusually Good"
  • Identity: Davis & Kuelthau – "Positive Change"
  • Promotional & Collateral Materials: Katten Muchin Rosenman LLP – "Demand Something Different"
  • Promotional Gifts: Davis & Kuelthau – "Positive Change: Lockbox"
  • Public Relations / Community Relations: Ice Miller LLP – "Indiana CEO Survey Project"
  • Public Relations / Community Relations: Mayer Brown LLP – "Global Financial Markets Initiative Teleconference Series"
  • Recruiting / Professional Development: Katten Muchin Rosenman LLP – "Demand Something Different"
  • Sales / Business Development: Levenfeld Pearlstein LLP – Rate Freeze 2009
  • Vendor Partner of the Year: Regis Marketing Group – for work with Davis & Kuelthau
  • Web Sites and Other Electronic Media: Katten Muchin Rosenman LLP – Web site Redesign Project

This year, the  judges thought two entries stood out among the others in their categories. To reward the uniqueness and ingenuity of these entries, the judges created a special "Judges' Innovation Award." This category was not available for entry. The two winners in this category were:

The highlight of the evening was the newest inductee into the LMA Chicago Hall of Fame, Donna L.G. Shaft. Shaft has dedicated more than 20 years of her time to the legal marketing profession. She was one of the early presidents of LMA and LMA Chicago, and she served on our chapter board many, many times. Shaft is a frequent volunteer, most notably as chairperson for many committees on the local and international level. As a marketing services consultant, Shaft's client list is a who's who list of professional services firms.