Larry Bodine Law Marketing Blog : Law firm marketing, legal editor, legal marketing, attorney marketing, business development, marketing consultant, legal consultant, business development

From my article in Law Technology News:

A lawyer hands her business card to a potential client at an industry conference. The prospective client, the CEO of a technology company, notices a square block of code on the back of her card. Impressed, he pulls out his smart phone and taps an app to take a picture of the code. The screen reveals all the information on the business card plus a detailed bio.

He'll be calling soon with an assignment for the lawyer.

The hottest trend in law firm marketing technology is Quick Response (QR) codes — digital records that can contain entire web pages, v-cards and marketing information. QR codes are a bridge from something on paper to digital information about lawyers and their services...

Click to read the entire article, Be Square.

Law firms are starting to put QR codes on the back of lawyer business cards. When you use a smart phone app to read it, the code show you the lawyer's biography on a web page. (See here for apps for an iPhone, Android and Blackberry.)

Lawyers are putting QR codes on their business cards at the following firms -- to name a few:

• Odin, Feldman & Pittleman in Fairfax, VA
• Sherin and Lodgen in Boston
• Duane Morris in Philadelphia
• Novak Druce in Houston

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